By Kim Kelley, founder & owner
As a serial entrepreneur, one of my passions is helping other business owners excel at building online brands, connecting their message to their customers, and attracting a fiercely loyal following. Also, avoiding the mistakes I and many have made.
I started Grow Online after launching my first ecommerce business in 2011 and quickly realizing “if you build it, they will not always come.” The concept of marketing your products and services online can be daunting for most business owners. They may be masters of their trade, but most likely, they don’t understand the intricacies of successfully building and managing an online empire. For me, it’s a passion.
What started as a side hustle of helping fellow small business owners build their website and market their products online quickly evolved into my passion. Which thankfully, turned into a successful career. My team went from just myself, to me and a few part-time contractors, to a staff of 35 people who managed almost every aspect of our client’s online presence – including digital marketing, audience management, customer service, graphic and web design, web development, SEO, PR, event planning and management, product launches, influencer and affiliate marketing, and an array of unorthodox marketing strategies.
Now, as an established digital marketing agency and as a business owner who cares way too much about my client’s success, customers, and online presence, I want to help aspiring entrepreneurs crush their goals and excel in the arts of connecting with their audience.
I won’t just refer you to the typical “how to start a business” listicle with steps like “identify your business opportunity,” “create a business plan,” or “choose a business structure.” Aside from none of those steps answering the question of “how do I start a business,” it also leaves out the crucial “how do I make my business successful” part.
The short answer is, it depends … on a lot of factors. There are best practices and tricks of the trade that I’d love to teach you, but there’s no “one size fits all” strategy for creating and building your brand, effectively communicating with your audience, and properly showcasing your products and services while creating enough “hype” to get your business noticed on the Interwebs. That’s why we need to talk!